Hidden Valley Homes
Jim ’ s daughter , Lauren Pennington , joined the business in 2015 after completing her master ’ s degree , and is now the Sales and Marketing Director , working alongside her father and COO , George Grundler . Lauren sits down with Modern Home Builders to discuss her evolving role within the company , as well as its latest projects and contemporary trends in Nashville , Tennessee . “ We are a quality homebuilder with a huge emphasis on functionality ; we believe that it ’ s important for your house to not only look beautiful , but also be practical , and we are great at balancing both aspects to deliver cutting-edge , functional homes ,” Lauren begins . “ So , we really get to know our customers on a personal level and take time to understand their preferences , tastes , and unique lifestyle before we begin designing their home . This way , we consistently create homes that are specifically tailored to best suit the client ’ s needs .”
Consistent customer service
Truly understanding customers is the key to Hidden Valley ’ s success , especially when designing homes entirely from scratch . The team works with clients to develop their vision and select customized features , delivering a completely one-off design . Hidden Valley also offers estate lots in established communities , representing some of the most elite homesites in the greater Nashville area .
Additionally , in order to cater to a new , wider audience , the business established the Hidden Valley Urban ( HV Urban ) brand around five years ago . The original brand remains focused on the luxury , custom market , whereas HV Urban is concentrated on the Nashville suburbs , typically completing smaller projects on inner-city plots .
“ We are passionate about open lines of communication ,” Lauren states . “ My father , Jim , still meets clients on-site and they always have mine , Jim , and the relevant project
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